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Microsoft Clarity, What and How to Use Tool

Microsoft Clarity, What and How to Use Tool

 

Microsoft Clarity, What and How to Use Tool

How to use Microsoft Clarity?  First of all, just like Google Analytics is free so is Microsoft Clarity. So the results are interesting to compare the two sites and  compare the results.  It’s pretty cool to have the data in front of you while your making changes to your website based on results.

So, stop guessing and start understanding how and the users are interacting with the website. And what the results are with your website. So you can see what your customer really wants and you can deliver.

What is Clarity?

Building a user-friendly website is difficult. How to know if your intuition is correct? There are a lot of tools for testing like A/ B testing and guesswork but still your not sure. So we would give the test of time and tweak the websites where it’s needed.

Data-Driven Results 

Get the data needed to optimize your website to deliver an even better user experience. Get live action to see if the page is working as it was designed. Or is there confusion with a disconnect from providing what the user is looking for? 

Anonymized Session Replays

See exactly the user’s engagement, with intent with your site, and learn how to improve to attract and convert users into customers.

Detail Heat Analysis

Once you find the website hot spots it’s important to put a call to action or where your new services or products in or near to that spot. 

Remove or Change, That is the question.

Great for A/B testing clearly see if the button changes with the heat testing and A/B testing seems to be more interesting to the user. Change the content or color changes to get more engagement. 

Where Can I use Clarity? 

  • Test the website for user behavior and use the information to optimize pages 

  • Get clear information about what the user’s needs and the elements on-page that deliver the promise from the keyword search. 

  • Study and scrutinize the user clicks requirements.

  • Understand the confusion on the website and bounce rates. 

  • Enable client’s websites and make the user experience favorable for conversions.

Clarity Insights

Insights to decades of experience from Machine Learning and Data Science that identify patterns and key trends of your website activity. Through patterns of heatmaps and recordings providing accurate analytics.

 

How to get Clarity? 

Go to clarity.microsoft.com and sign up and install the Pixel (JavaScript code ) on the website you want to track. Once installed you can start monitoring your website in a couple of hours. 

 

What would happen if your website could see results with clarity sessions replays of how individuals interact with your website? Pretty cool right!

Website Session Recordings

Soon to come, Sessions will record where your user is on your website and where how they stay or jump around your website. 

Website Heatmaps

The hotspots will reveal where your user is clicking on your reports. Color-coded set like the heat-sensitive camera to see the hot spots. 

Hot spots are red and as they get older will be yellow and even fewer clicks get the blue-purple colors. You will be able to get a global view of where they click and where they don’t. The goal here is to change the data to get more A/B testing information for comparing. Like the visions of website desktop view to the mobile devices to see where the hot spots are and are not. 

Microsoft Clarity and Bing Reporting Cost

They are both Microsoft Clarity and Google Analytics Google Maps are free to use. Great SEO service by the search engines Google, Bing, and Yahoo. They are similar but different at the same time. There are other tools you can use, but many have a charge. Like HotJar and CrazyEgg.

Similar Heatsink Competition Tools 

HotJar, Check out their Free Version with just a login to their site. Watch the video to get started. 

Learn how to set up your dashboard in hot jat and store your heatmaps and store up to 3 in the basic plan. Unlimited in the higher plans. 

Snapshots Basic up to 1,000, Plus plan is 2,000 and Business plan is 10,000

Check out the Free Version too. 

Crazy Egg you have to enter a code for each page you want to track, and mobile is at an additional charge.  Cost is

Basic page views 30,000 and  Recordings up to 100 recording a month.

Standard page vides 75,000 and Recordings up to 500 recording a month.

You can get a free 30-day trial.

What Does Your Online Presence look like?

What Does Your Online Presence look like?

, and  

 

  

What does your online presence look like?

A marketing consultant does a deep dive into your business and will analyze your competition and find out how to improve your site to rank higher than your competition. 

We want to understand their website presence, how to help gain tanking for the website. Deep crawl to dissect into why they have some success.

Marketing Consultant

What does your online presence look like? SEO Consultants are looking, and understand the breakdown of website pages, page speed, product pages vs. blog pages, the site’s structure, etc.

Entrepreneur Business owners start in business, and often, we get all tangled up in business, and our business does not grow or grow as fast as you would think. That is where you can benefit from a consultation on how we can market your business so you can get back to what you do best, your business.

Let us help you reach your targeting goals for sales, existing customer retention, and new business. 

 

Website Design + Digital Marketing + Technology Solutions = Marketing Consultant 

Digital Max Marketing fabric of the company started with a technological computer company, Ballard computer Solutions. Out of the need to help our customers stay in business, Digital max Marketing was born.

So for 20 years, we have been helping our neighborhood business succeed with the technical side of computers, servers, and laptops. We still have that business, but we have grown over the years, and we love Digital Marketing. We know we can help with the technical and digital.

Crafting a digital presence for you in your marketplace. We analyze the data, create reports, analyze your business against your competition. Set a plan that grows your business with a great Website and Social media presence (SMM), Video Creation, and syndication. 

 

Building Momentum

Step one Have a great organic website that attracts your ideal customer.

Step Two Optimize the website to gain Google’s trust by offering excellent business practices, always have great customer service, and getting great reviews. Google reward is google Maps

Step 3 While your website is percolating in Google positioning. Of you and your competitors. Run Google Adwords for first place positioning. 

Your company can be on page one in your niche in 3 places. 

Is Your Website “Google Friendly”?

Is Your Website “Google Friendly”?

What is working in Content Marketing in 2020?

 

-Website Content is what sets the websites apart and reflects in the placement of your website ranking. There are different factors that go into why one website ranks higher than another.

 Website content is the most effective method of SEO. 

 

By looking at several factors to see why—Special tools that allow marketing companies to look at the competitions on-page and off-page ranking factors.

For example your website:

 

—Content on your service or product website pages optimized

 

—Blog pages that keep the readers on your website and sharing articles.

 

— Social Media Engagement Articles

 

—Facebook Live

 

—Podcast with guest to talk up your business.

 

 

 

Grow your business website with the growth rate of your business.

 The interaction with customers ways to connect is growing every day. The marketing of your business has to grow with your business. No longer can you build a website and hope you will be found. The competition can be fierce with new businesses starting every day.

 Your perfect customer is out there, we just have to get more impressions of your website content, to start letting brand get noticed.

 The more impressions the more chances for your website to be selected to be viewed by the customer.

Content marketing uses the podcast, video, blogs, social media sites as an instrument.

 

Why is Content Strategy so Important?

 Website engagement is so important and offering not only to contain text but images, and videos. Engaging the customer to really be interested in what you have to offer.

 If the customer says to himself that is exactly what I need. He says to himself yes, they are the ones who can deliver what I need.

 So you can see why you have just a few seconds to convince the reader you are what they need in a sea of other websites trying to market to them as well. 

 

Producing a magnetic headline, to grab the audience.

 

Website Structure to Boost Rankings to Google’s First Page.  

Building your website with the best page structure if googles candy. Web crawlers process the content and index your website and pages of services and products.

Crawling often to capture any updates in your business and in return will offer the new content to interested google readers.

So when a website is easy to read and google can understand what is important to your business they have a winner and you’re web site is presented on the first page for that keyword. 

Google Voice Marketing

Google Voice Marketing

Our Services

Google Voice Marketing

Voice search ” Hey Google” local searches help neighbors find your businesses.

Is Google Voice Assistance (VUI) Improving our Lives?

VUI Science and Technology

In short Yes, VUI is here to stay the (VUI) Voice User Interface, this ever-growing technology is on inventors’ minds in infusing them with VCI.  Innovation shapes our future; developers are trying to keep up with the competition by adding speech technology to everyday devices.

Everyone is interested in the newest technology and consumers to want to update to the latest technology. Not just with computers and phones, voice interactions with ordinary households.

Google Voice Assistance Marketing AI 

Artificial intelligence is coming more commonplace. Voice assistant is like an assistant with a library of information at her fingertips.

Google voice marketing is on the rise, for a few years now. With google voice search, the user is more engaged than ever, searching for the answers to their questions.

  • Google Assistant is now available on more than 400 Million devices Per Google.

  • Amazon and Google Account for 94% of all smart speakers in sue Per Strategy Analytics

  • Smart Home and Digital Assistance winning the battle.

    Consumers Choice in an intelligent home.

Google Assistance is pulling together the internet in the palm of your hand.  With voice queries that answer your question immediately. Some other search devices are: Google Home, Amazons Alexa, Cortana, Google Assistant, Seri

Hey Google, where’s my order? Track it with your Assistant

Mind-blowing, Right! That’s great for your business, with thousands of searches come back with suggestions to complete the inquiry.  Local businesses will get a call, will it be your company?

Now, the customer is looking at your business on the phone. See’s your website description and what is next on their mind. “Who has the best service, product, and customer service?

How do you get to be on the first page of google?

With an optimized website that sets you apart from the other businesses. With an Optimized Website that attracts your perfect customer. So your business shows up with the google searches.

Now the google organic website ranking on Google’s first-page placement does not cost you any money. Except for the cost of the website and optimization (SEO), but there is no paid advertisement like (PPC). So you can see why the first-page placements.

Businesses are assisted with VUI in Call centers to free up live agents, take in eCommerce orders over the phone. UVI grants our fast-paced world with convenience. One valuable benefit “Time” saved by VUI.

Voice Assistants = More Web Traffic

Now it is more important than ever to optimize your website so Google can present the very best in your business to your community.  Not to be surprised at the brand awareness with the answers.

Telling the website answer and directing them to your website for more information. The buyer is usually with very high intent for your services or products. That’s organic website searches at it’s best.

 Brands have to think of the customer experience. That is Googles #1. Brands that have great content will stand out—Voice content is pushing the Marketer to write better content and better stories.

—diving more variety and diversity in the marketing of websites, blogs, and stories.

Marketers now have to go the extra mile to revise their communication production process to deliver like never before over a broad range of channels.

Just make the best possible content like never before. The AI of Google can read and process the content faster so they can offer it more quickly.

Future Google Voice Assistants.

The new voice assistants are already improving.  Once Google or Alexa have learned your voice, just asking Google or Alexa, ” What’s on my calendar today” or “How does my day look like” 

Google will call you by your name or nickname you named your device. You will get information about your area weather, news, and even play music on different stations like Google Play, Netflix, Spotify.

Security will be the Focus.

The future will be growing at a fast pace to get their devices to be blue tooth and use voice speech. For better or worse, technology is going to include voice assistants where ever possible. So security is on the mind of voice assistant users.

Google Voice Marketing Control

The competition to control the user’s experience is fierce. The future holds a promise of shifting the cooperation to new markets that benefit the user. The development of UVI will continue to grow giving more security, and ease of use for the user-oriented experience. 

Google Voice Marketing
  • Visit site of a Local Business After Making Voice Search 27% 27%
  • People Who Own Voice Activated Speaker Say it Feels Like Your Talking To A Friend 41% 41%
  • Smart Speaker Users Perform Local Searches At least Once Weekly 76% 76%
  • All Searches will be Voice Searches by 2020 50% 50%
  • Voice Searches will Be Done Without a Screen by 2020 30% 30%

 

But how to get your business information to Google, Bing, and Yahoo?

Google my business is a great place to start. Build a website then optimize all the pages. That is where we come into play.

Digital Max is your go-to partner for all the Digital information to be created, optimized and maintained.

The advanced marketers will know the content has to be conversational. Now that we are now talking to an advanced computer with an advanced algorithm.

The algorithm is for a rating or the relevance to the search term on your web page:

  • Determining the ideal content relevance, Keyword distribution, and usage.
  • How many times on the website and how it’s used in a sentence.
  • Meta Tags and how to use them on your website.
  • Proper Usage of Header Tags.
  • Optimizing content already on the website.

 Algorithm Are Overwhelming

Yes, it can be overwhelming if you’re not into search content and writing. If you are, you’re in luck. Google algorithm is a massive collection of algorithms as well as formulas.

They all have different functions and together they rate our world and serve it up on google search.

  • The algorithm, called Panda (has constructed upon countless other algorithms) that judges or rates the content, filters, penalizing and rewarding content.
  • The Penguin algorithm that also judges links as well as spam characteristics.
  • Algorithm for task-specific characteristics.
  • Organizing Algorithms
  • Algorithms that put together all the data and produce the desired results, known as SERPs.

 

Don’t try to Outsmart Google

Don’t try to outsmart google to just for a temporary ranking that might result in your website getting blacklisted. Natural Organic Website is the only way to assure a business will not be taken down by google algorithms.

If You’re Not into Algorithms

If you’re not into algorithms leave all of that to us, for we are! We will be on top of google so you don’t have to be. You can get back to what you love to do, your business.

Call us today, so we can start helping you too!

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

Mobile Phones Searching

But how to get your business information to Google, Bing and Yahoo?

Google my business is a great place to start. Build a website then optimize all the pages. That is where we come into play. Digital Max is your go to partner for all the Digital information to be created, optimized and maintained.

 

The Google Voice

Writing for Google Voice like you’re talking to a friend. A friend that you want to succeed. The google robots are smart and getting smarter every day.

Properly Structured Content

 The content and arrangement of your website and its content is important to Google. If not done properly Google will not know how to serve up the information to new customers.

GPS=Global Positioning System

The benefits of GPS search outweigh the negatives that use to freak us out. Like you’re on vacation, consequently you need a Dr. or hospital. Google voice search will help with the name, address, phone and map from your location. Will also show you where the nearest restaurant with the ratings on the business.

Digital Marketing Home Services

  • Contractors

  • Electricians

  • Fire Protection

  • Flooring

  • Garage Doors

  • Home Builders

  • Home Service Franchises

  • HVAC

  • Landscaping

  • Moving

  • Painting

  • Pest Control

  • Plumbing

  • Remodeling

  • Roofing

  • Solar

  • Storage

  • Doors and Windows

Email

Info@digitalmax.agency

Phone

+1 (561) 427-1999

Office Hours

  • Mon 8 AM to 8 PM
  • Tue 8 AM to 8 PM
  • Wed 8 AM to 8 PM
  • Thu 8 AM to 8 PM
  • Fri 8 AM to 8 PM
  • Sat 9 AM to 12 PM
  • Sun Closed

Digital Max Marketing

Imagine Your Business With All That You Dreamed It Could Be?

Let Digital Max Market for Your Next Project!

SMS Language Explained

SMS Language Explained

SMS Language Explained

SMS Language explained, SMS Short Message Service, also is known as Textese for chat-speak, texting language. As mobile phones are so popular and texting is a great way to communicate. SMS has developed over time the Acronyms that are abbreviated.

SMS for Business

SMS Marketing has been proven to be a great application to getting your message opened 5X more than traditional email. SMS gives the universal capability to do business anywhere, so communication is great for customers and business owners.

Maybe because of its informal nature and the investment in your time to read and respond is easy.

SMS for Employees

Text alerts have become second nature. Notifying your employee will be late or sick is so helpful when you need a quick replacement. Also has the ability to keep your sales force in communication with your customers with answering shipping details, Make appointments, giving estimated time of arrival. A simple text alert can shift your business quickly by notifying the whole team of any changes made to the work day.

 Google Voice Marketing SMS Language Explained 

Voice assistance has come a long way to understanding SMS and reading our text. SMS is fast texting and SMS messaging in Social Media or phone texting.

Started with having to pay for data transfer and SMS to shorten the data phone bill. Textese is found not only on phones but in emails, instant messaging, text rooms, chatting with their friends, popping up in songs, tweets, posts, etc.

Textese has taken on a language of its own. Google Voice assistance to help with explanations of SMS meanings are called upon daily.

Our teens have their nose pressed up against their mobile phones all the time. So the knowledge of meanings or at least how to interpret is essential. Study them. Learn them, but never use them. Because there is nothing worse than a parent, so is trying to fit in.

SMS Language Explained

Social Media and the understanding of the most used Acronyms for little short text speak words. Like OMG and LOL. They shortened our abbreviations because they are shortened variations of a word phrase. Here are 14 examples.

  • RLY -“Really” (is missing the vowels)

  • TL;DR -“Too Long; Didn’t Read. “ (long-winded)

  • ONW -“Omit Needless Words“ Is the proper response to TL;DR

  • H/T -“Hat Tip or tip of the hat. “ Often used as HT, the meaning comes from the olden days from the 19 and 20. Hats and tilting the hat in gestor to well done, or good morning. Used for meme, expression, or image on social media.

  • LBS – “Laughing But Not Serious”

  • IMHO –“In My Humble Opinion”

  • WOC -“Woman of Color, “meaning WOC now is implied as stand up against abuses.

  • DWS -“Driving While Suspended“ or “dealing with sh!t”

  • MUA -Makeup Artist“ very popular in the celebrity world

  • SWAG -“Stuff We All Get,” meaning Free Promotional or Marketing items.

  • WYD -“What Are You Doing” for “What’s up” or if a friend is sad. What Would You Do.”

  • WTP -“What’s The Plan” or “What’s the Play” confirm what’s going on.

  • HMU -“Hit Me Up,” meaning to encourage others to reach out to you.  Text me or call me

  • FWB -“Friends With Benefits, “saying Friends that occasionally have casual sex.

So you can easily see the meaning of the shortened acronyms is essential to understand, so your message does not get miss understood when engaging in a texting conversation.

SMS Language Explained, is easy Communications

SMS Language explained, see how Textese has relaxed the user to communicate in a faster way. Some say it’s the new English. Texting is defiantly quicker than emails, but can quickly lose the reader if not understanding the meanings. Use this tool for more textese definitions.

Digital Max Agency

Phone (561) 427-1999

Posted by Darlene Ballard

Jan 01, 2020

January 2021
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