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Google AdWords, PPC for Your Local Business.

 

Google AdWords, PPC for Your Local Business.

 

 Google AdWords, PPC for Your Local Business. Having an Organic Website is the best and most cost effective way to promote your business. But, because websites takes time for google to push your site higher than others. This takes time to gain Google’s trust. Google Adwords is a paid solution that gets your business on the first page of google today.

 What is The Importance of Paid Search?

  • Paid Search allows you to quickly gain traffic and visibility. Testing to find new keywords and marketing strategies.

  • Crowd out the Competitors by combining organic listings with PPC Ads. Gaining the brand credibility and organic listing ratings. 

  • Showing up on Googles Organic search is free. Google Paid Search PPC  is how google males their money. If your only showing up organically, your handing this paid ads pace to your competitors. 

  • PPC works best on high commercial intent words, like Mortgage or Insurance. These high intent keywords get a higher customer value so you can afford to spend a few hundred bucks to acquire a customer. 

Ready to Turn Advertising into Profits? Call Now

 

What are your business goals?

 

With a deeper understanding of your business we can design better campaign that increases leads or sales.

 

  • Increase Sales?

  • What are your top priority products?

  • Increase leads?

  • What type of leads?

  • What is a conversion for you (call, email or come to store)

How We Do It

Just like Website SEO, PPC campaigns you can not set and forget it. This kind of marketing strategy will fail. Marketing is always changing. Testing and improving on campaign is so very important in managing and getting the most out of your budget. 

01. Tailored Strategy

We get started with a tailored strategy that is set in line with your goals, your current resources, your budget, and your competitive marketplace.

  • Keyword research to identify the specific keywords of value proportions where your ads stand out.
  • Limited budget, no problem. Best to focus on narrowly-defined high buyer intent keywords.
  • Landing page with high relevance to leads or sales for high conversions

02. Refine Over Time.

 

  • Keep the messages that are working.,improve the failed ads.
  • Test new ads continue to improve your new variations to improve performance.
  • Pause keywords that have low search volume or are not working.
  • Analyse the search terms that triggered ads, then identify negative terms to filter out negative terns and add new keywords found from search terms.

 

03. Build Upon Success

Google Adwords reports are easy to gather the results quickly to refine the campaign. Test reveals impressions, clicks also conversions. Using the test results to tweak the campaign. to adjust and test new variations.

Having great success on your main campaign effectively performing. Constantly building on new ways to build upon that success. Testing as well as using outer platforms to keep improving paid search outcomes for success o your business.

Contact Us

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Why Is Local AdWords So Effective?

Increasing Relevance -Setting up your ads to show in the areas you want to serve.

  1. Reducing the competition – Serving your ads to locals will help for your ads will have the winning spots when there is less competition. This increases, the ads for customers to click on your ad.
  2. Increased Conversations and clicks- Showing your ads to locals will also increase the likelihood of the consumer to work with other local in their neighborhood.

 Google Local Adwords How to get started

Start off the ads showing in your City and then start to zone in on the areas your customers are looking for you.

The scope of where to start showing your ads may not be clear. Time will show where your targeted audience is finding you and with some optimization through time will be more cost effective once your out of the learning stage of google.

 Great Tools for your Business

Learn how to track your progress with Google Analytics

Another great tool for knowing your niche better is Google Trends. Shows your niche how it is trending now and the history of seasons highs and lows.

WE also like Moz for giving you more insight to your website. 

The Importance of Google AdWords PPC for Your Business.

If you’re like most PPC advertisers, to make more money, you wouldn’t stop thinking of more ways to make the best out of this tool. You can use Google Ad Words to create income streams that can grow bigger and bigger every year, and not just for a one-time ultimate sale. While your ultimate long term success is you’re organically drawn the customers to your website.

Google paid advertising will send your ads straight to the top page of google (if you bid high enough)

If your site is on the first page you will probably see the benefit of your business showing twice on the first page. Once in Google Ads, and again with your organic website rankings.

 How PPC and help Benefit Organic Website’s SEO

While you’re running your ads there is a surprising fact that all the clicks are showing your website. All of this engagement is improving your websites organic clicks. Helping your organic website rank faster. So a great optimized website and Google Adwords together is a winning team for any local business. 

Untimely keeping your focus local, you’re causing a big buzz within your local community. Customers are finding your business and your business is becoming more familiar with your brand and the benefits you offer, over all the other competitors. And that’s a very good for business!

 

 

Time For a Shake up, Connect with Customers, Capture, and Grow Call Us Now!

How to Profit from Google Adwords PPC Advertising:

Google Adwords is the biggest and easiest pay per click program to use. With this program, you can advertise in any country and not spend a large sum of money. Also, because Google Adwords is automated, you can put ads up almost instantly and you can advertise on websites relevant to your business and on the SERPs. However, this type of internet marketing is highly competitive, which can boost your minimum bid up, leading to the need to convert more visitors to purchasers to remain profitable. The amount of trafficking Google Adwords can provide proves that they are the best choice for PPC advertising. 

Where you profitable?

Other PPC Profitability calculations that are useful:

This is only the tip of the ice-burg when it comes to PPC profitability analysis. Here are a few other good statistics.

Here’s how:

Set up your Google Ad Words campaign when you are promoting merchant sites. This way, each person who clicks on your PPC ads taken to a newsletter sign-up page. Don’t send your visitors to the typical newsletter sign-up page, but give them some important information and make a sincere effort to help them in your own way.

You can recommend quality multi-tier affiliate programs and residual income opportunities and help them develop their own online incomes. By doing this, you don’t only help them succeed, but also help you succeed in your own website. Plus, you will earn your customers’ trust and you will give them something they can’t afford to lose; and in turn, they will become your lifetime subscribers.

Here’s how:

Set up your Google Ad Words campaign when you are promoting merchant sites. This way, each person who clicks on your PPC ads taken to a newsletter sign-up page. Don’t send your visitors to the typical newsletter sign-up page, but give them some important information and make a sincere effort to help them in your own way.

You can recommend quality multi-tier affiliate programs and residual income opportunities and help them develop their own online incomes. By doing this, you don’t only help them succeed, but also help you succeed in your own website. Plus, you will earn your customers’ trust and you will give them something they can’t afford to lose; and in turn, they will become your lifetime subscribers.

What is the average spend per PPC visitor?

Go back to your Google analytics, filter for a time period and for PPC traffic. What were your total number of visitors? Take the total PPC revenue figure you wrote down before and divide it by this traffic number. You now have your average profitability per PPC visitor.

Why is this important?

SIMPLE! You now know what your max cost per click is in your Google AdWords account. If the average visitor is only going to generate you $3.50 why would you ever bid more than $3.50 for a click? What PPC placements are most profitable?

What PPC placements are most profitable?

 

The Adwords PPC network has two forms of placements. Search placements, which is only on Google search and your ad will be shown at the top or right sidebar of Google SERPs. The second is the content network. These are other sites that have put Google Adsense on their website. If someone with a site based around the same content as your ads has Adsense, Google will place your ad in their region and the PPC works the same way. This form of PPC network has been often CHEAPER, but gets less quality results because you are not bidding on keywords but instead TOPICS.

 

You can filter your Google analytics for these different networks. From there you will be able to look into your e-commerce analytics and get revenue numbers and total visitors via each network type. Do the same calculation as before, revenue divided by visitor count. You can see which network is more profitable PER VISITOR. From here you can use this information to adjust your spending (both max PPC bid and total budget) around these figures.

 

This can also be implemented all the way down to a keyword basis. Filter your analytics for different keywords you have bid on. You will be able to look into your e-commerce analytics and get revenue numbers and total visitors for each keyword. Again, do the same calculation as before, revenue divided by visitor count. You can see which keyword is more profitable PER VISITOR. From here you can use this information to adjust your spending (both max PPC bid and total budget) around these figures.

 

Call Now!